Phish Riviera Maya
Creative + Art Direction: Sarah Dean Morales / Julia Mordaunt
Design + Illustrations: Sarah Dean Morales
I had the wonderful chance to brand Phish’s run of shows in Cancun, Mexico at the Riviera Maya. Julia Mordaunt, Phish’s creative director, approached me with a concept to make a postcard-esque style with unique typography. I pulled images from all around the Yucatan peninsula — from the flora to the fauna. I wanted this to be a little surrealistic as well — that’s why there’s cacti in the water. Julia and her team then built out the website from my initial graphic and I’m so stoked on how it looks!!!
Hinterland x Pleaser Magazine
Creative + Art Direction: Sarah Dean Morales
Design + Illustrations: Sarah Dean Morales
Copy: Alyssa Goldberg
To launch Pleaser’s coverage of the Hinterland Music Festival, we curated a "Ones to Watch" list to generate excitement and anticipation among our readers. Embracing the "Camp Hinterland" theme, we carried this concept into print with our special edition "Scrawny" zine and throughout all our event coverage. I crafted the visual language and graphics, drawing inspiration from vintage camp postcards and patches.
