Sarah Dean
Sarah Dean Design

Waymo

Waymo is a self-driving car service that Google is developing to launch in the next year or so. The cars have been tested for over 25,000 miles and could possibly replace Uber, Lyft, and taxi services. 

Our challenge was to create an ordering app for this service, specifically aimed at seniors aged 65 and up. In collaboration with my classmate, Justin, we produced a simple color palette that would be easily understandable to someone not as familiar with technology. We wanted to keep the images clean and straightforward to complement the color palette while also being whimsical and fun to add more of a personality to the brand. Since seniors are generally distrustful of technology, we wanted the voice of the copy to be somewhat conversational and colloquial while remaining knowledgeable to earn their trust in the app. 

Justin created a promotional video to accompany the app and I applied the brand standards we had created to showcase how the app would be used to order a car.

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 This is how the interface would display in the car; a direct translation from the phone app.

This is how the interface would display in the car; a direct translation from the phone app.

 The map would be a simpler version of Google Maps so that it would be more legible. The Waymo icon would move as you would be en route to your destination. There would also be regular car controls at the bottom right of the screen for music, air conditioning, information and for searching another destination. The red button would be for emergencies in which the Waymo vehicle would find a safe space to pull over and come to a stop.   On the right screen, it shows how you can select another destination while en route, and provides suggestions based on your location. You can add a stop at any point in the trip.

The map would be a simpler version of Google Maps so that it would be more legible. The Waymo icon would move as you would be en route to your destination. There would also be regular car controls at the bottom right of the screen for music, air conditioning, information and for searching another destination. The red button would be for emergencies in which the Waymo vehicle would find a safe space to pull over and come to a stop.

On the right screen, it shows how you can select another destination while en route, and provides suggestions based on your location. You can add a stop at any point in the trip.

 This is how the phone app interface looks, complete with the colloquial voice of the brand and an easily understood color system.

This is how the phone app interface looks, complete with the colloquial voice of the brand and an easily understood color system.

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