From color studies, to logo exploration, to iterations and to pattern-making, I wanted to stay true to my brand attributes (trustworthy, symbiotic, organic, convenient and conscientious) to communicate my brand in the best and most honest manner.


Urbanababy is a hypothetical company that sells grain-free, organic baby food. Targeted toward young millennial parents that live in large cities, Urbanababy provides a food option for their child they know they can trust. Each jar comes with a packet of corresponding herb seeds that would accent the food. The supplemental app would help parents keep track of growth of the herbs, previous orders, and favorite recipes.This would give parents the chance to grow food on their own and have a brand they can trust.