Urbanababy is a hypothetical company that sells grain-free, organic baby food. Targeted toward young millennial parents that live in large cities, Urbanababy provides a food option for their child they know they can trust. Each jar comes with a packet of corresponding herb seeds that would accent the food. Since gardening is difficult in large cities, this would give parents a chance to not only provide fresh, healthy food for their child, but it would help the environment with the plants’ producing cleaner air and no waste. The supplemental app would help parents keep track of growth of the herbs, previous orders, and favorite recipes. I also explored how the brand would translate across different platforms such as transportation, merchandise, and official documents.
While developing the brand, I assigned five attributes for Urbanababy to live by, which also aligned with corresponding colors that would convey each attribute. This was the final color study I did and chose colors accordingly.