Sarah Dean
Sarah Dean Design
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Nelson-Atkins' Big Picnic

This was a project that the KCAI junior class does every year; students form groups and present a different idea for the branding of the annual Big Picnic to the Nelson. My group (Debbie DixonNicole Stone) was chosen to have our concept produced for the Big Picnic event that took place on July 27, 2017. Our idea for the program design stemmed from the Nelson's partnership with the Kansas City Parks & Recreation—we wanted everything to be recyclable, tactile, and eco-friendly. We thought the watercolor texture would give off a more eco-friendly vibe rather than a digital texture would, and along with that thinking, hand-drew our icons as well. Another part of the branding was to create an art activity for children to do, so we decided to have them make an origami flower out of sheets of seeded paper. Each piece contained seeds that could be planted in the ground and would grow flowers, which would minimize waste. 

Overall, this was a great experience. I loved working closely with the Nelson, and getting more familiar with real world-branding. It was really awesome to see our ideas go from pencil to production!

 Our moodboard for our concept—we were inspired by the styles of the Madeleine book series and wanted to emulate that with our textures and renderings of icons, maps, and overall color. This way it would also feel eco-friendly and fun.

Our moodboard for our concept—we were inspired by the styles of the Madeleine book series and wanted to emulate that with our textures and renderings of icons, maps, and overall color. This way it would also feel eco-friendly and fun.

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 Prior to the event, we had a user test day where the Nelson brought in real kids to test our art project based on our instructions and the usability and clarity of the map.

Prior to the event, we had a user test day where the Nelson brought in real kids to test our art project based on our instructions and the usability and clarity of the map.

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 This was the final product of our art activity — a seed paper origami flower. The kids really enjoyed it and, if forgotten or once the kids finished it and brought it home, the seed paper would be biodegradable and not produce waste.

This was the final product of our art activity — a seed paper origami flower. The kids really enjoyed it and, if forgotten or once the kids finished it and brought it home, the seed paper would be biodegradable and not produce waste.

 In addition to the collateral, we created a Snapchat geotag filter for people to use while at the event.

In addition to the collateral, we created a Snapchat geotag filter for people to use while at the event.

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